Google announced a new search enhancement called Google Instant recently. A page pre rendering technology is used to download the page that you are likely to click. Here is my take on it.
Evidently, Google is playing an important role in how your brain is evolving in handling information. A recent research study published on Science magazine titled “Google Effects on Memory” shows that our strategies are shifting in learning. It is based on the concept called “transactive memory”.
According to this theory, people divide the labor of remembering certain types of shared information. For example, a husband might rely on his wife to remember significant dates, while she relies on him to remember the names of distant friends and family—and this frees both from duplicating the memories in their own brains. So, now it seems Google is filling this role for everyone, representing an enormous collective act of transactive memory.
Not sure you knew this or not. If you use any one of the social tools, you are a so called “Social Influencer”.
Google is taking another shot at Facebook. There are social dynamics involved here, not just feature comparison between Google Plus and Facebook.
Even though there are some unhappy facebookers, Google has an uphill battle to entice those folks to move. It is difficult to move from an established neighborhood to another neighborhood where you have no friends or family.