Marketing is my new thing now and was reading up on Hotelling’s Law recently. It dawned on to me that a good example of Hotelling’s law phenomena exists in craziness of iPhone app marketplace. I have played Angry Birds. But, what the heck are all these “angry” apps do?
I had worked at IBM for a number of years in my past life. So, there was some pride involved to see IBM Watson hammering pitiful human competition.
I never understand why some businesses set their smoking areas right in front of doors that you need to use. You have to go though a big stinking smoke cloud to enter or exit these buildings. My recent experience with this led me to this thought on Smokey Mountains.
I was fortunate to get few patents while I worked at IBM. An innovation always starts with one person, one thought and builds with contribution from others.
A perspective is important when solving a problem. But, remember not all perspectives are equal.
Try and buy is a popular marketing scheme. Here is an innovative idea in potty marketing.
All of us get bombarded by volume marketing gimmick at the grocery store with a sale of some quantity of items for some amount. In most cases, you pay the same individual unit price regardless of how many you buy.
For example, if something is four for a dollar, you can buy one for 25 cents and do not need to buy four of them to get that individual unit price of 25 cents. Of course, most people end up buying four and pay the full amount and fall prey to the gimmick.
I wondered if same volume marketing gimmick would work for selling cars.